For years businesses have always tried to shove as much content at their site as possible, so that visitors can learn about what they offer. In the past, this method worked. Visitors tended to be less tech savy and were more content oriented. Now, web users move quickly and multi-task. A site with a main page that is bloated will turn away a potential client.

With this in mind, we recommend setting up your main page so that it directly communicates with your primary audience. You can do this by sectioning off your page into blocks that contain important information. For example, maybe a products or services block with a bulleted list. Another block with an About Us that is only a few sentences. Maybe another block with either a testimonial or a bulleted list of why they should use you. Lastly, some sort of clean use of images that reflect what you offer.

The key here is blocks and content with bulleted lists. This allows visitors to quickly scan your page and know what you do. Otherwise, a big blob of text for your main page will force a visitor to read.

Now, beyond the main page, go ahead and add some content. But, make sure it is properly organized and easily accessible from your navigation menu. Additionally, make sure it has a purpose and it is not content for the sake of content.

Tags: business website, css, xhtml

This entry was posted on Tuesday, June 26th, 2007 at 8:34 am and is filed under Business, Web 2.0, XHTML/CSS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.