Loadsys

LoadStr - A Loadsys Blog

A Web Development Company Specializing In Standard-Based Web Design and the CakePHP Framework.

Archive for September, 2007

Paid Online Marketing: Google Adwords

Monday, September 17th, 2007

Not getting the best results in Google, Yahoo, and other search engines? Finding it hard to compete for traffic on the web? You should look into Google Adwords (http://adwords.google.com).

Google Adwords is a Google application that allows you to create marketing campaigns that will allow you to be found via their “Sponsors” section to the right of the regular search engine results. Basically, you create an ad that has a title, description, and a link to your site…you then place bids on keywords. For example, Loadsys would bid on “Chicago Web Design”. You place bids on a per click basis for these keywords. Scared of getting too many clicks above your budget? Google allows you to set daily limits on your campaigns.

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Site Traffic Analysis: Google Analytics

Monday, September 17th, 2007

Sick of those boring traffic analysis tools that just gives you boring visitor numbers and this buzz word called “Hits”? Google Analytics has spruced site traffic analysis to a whole other level…and best part is that it is FREE!!!

Google Analytics ( http://analytics.google.com ) has many cool features. The core elements Loadsys uses are Visitors, Traffic Sources, Map Overlay, and Site Overlay.

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