Paid Online Marketing: Google Adwords
Not getting the best results in Google, Yahoo, and other search engines? Finding it hard to compete for traffic on the web? You should look into Google Adwords (http://adwords.google.com).
Google Adwords is a Google application that allows you to create marketing campaigns that will allow you to be found via their “Sponsors” section to the right of the regular search engine results. Basically, you create an ad that has a title, description, and a link to your site…you then place bids on keywords. For example, Loadsys would bid on “Chicago Web Design”. You place bids on a per click basis for these keywords. Scared of getting too many clicks above your budget? Google allows you to set daily limits on your campaigns.
After your campaign has been running for a week or so, Google then allows you to go in and run a “Campaign Optimizer”. This feature basically evaluates your keywords and their corresponding bids and tells you what you should increase the bid to to get your campaign on the first page of results. Basically, this tool allows you to check up on competitors and see how you can scoot ahead of them.
Loadsys uses Google Adwords and has received a good amount of business across the nation because of it.
Later is this newsletter we will discuss Google’s other tool, “Google Analytics”, which ties in with Google Adwords. Google Analytics is a site traffic analysis tool.
Share ThisTags: build traffic, google adwords, ppc, SEO
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March 6th, 2008 at 9:53 pmI have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.
November 17th, 2009 at 9:54 amAdwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. ‘
April 29th, 2010 at 9:23 amI use both Adsense and Adbrite and i can say that adbrite is also a good source of income but not as good as adsense..~,
May 14th, 2010 at 2:10 amAdbrite is the ppc program that is second to adsense, i like adbrite;*:
August 22nd, 2010 at 11:36 amAdwords is really a great way to advertise and it is way cheaper than Facebook Ads`”,
September 29th, 2010 at 11:50 pmadwords is definitely better compared to say Facebook ads, FB ads are very expensive”’
October 17th, 2010 at 11:06 ami both use Adwords and FB Ads, facebook ads are much more expensive compared to adwords ,
November 7th, 2010 at 10:06 amonline marketing should be a good way to promote products and servies online, it is fast and you can reach a lot of audience “
November 8th, 2010 at 7:42 pm