Paid Online Marketing: Google Adwords
Monday, September 17th, 2007Not getting the best results in Google, Yahoo, and other search engines? Finding it hard to compete for traffic on the web? You should look into Google Adwords (http://adwords.google.com).
Google Adwords is a Google application that allows you to create marketing campaigns that will allow you to be found via their “Sponsors” section to the right of the regular search engine results. Basically, you create an ad that has a title, description, and a link to your site…you then place bids on keywords. For example, Loadsys would bid on “Chicago Web Design”. You place bids on a per click basis for these keywords. Scared of getting too many clicks above your budget? Google allows you to set daily limits on your campaigns.