Accessibility is a big ideal now for websites. With the large use of non-computer devices, sites need to be fully accessible on any type of device. Most web designers do not now how to achieve this. The reason is very simple, they do not follow web standards from the W3C (http://www.w3c.org).

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For years businesses have always tried to shove as much content at their site as possible, so that visitors can learn about what they offer. In the past, this method worked. Visitors tended to be less tech savy and were more content oriented. Now, web users move quickly and multi-task. A site with a main page that is bloated will turn away a potential client.

With this in mind, we recommend setting up your main page so that it directly communicates with your primary audience. You can do this by sectioning off your page into blocks that contain important information. For example, maybe a products or services block with a bulleted list. Another block with an About Us that is only a few sentences. Maybe another block with either a testimonial or a bulleted list of why they should use you. Lastly, some sort of clean use of images that reflect what you offer.

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