For years businesses have always tried to shove as much content at their site as possible, so that visitors can learn about what they offer. In the past, this method worked. Visitors tended to be less tech savy and were more content oriented. Now, web users move quickly and multi-task. A site with a main page that is bloated will turn away a potential client.

With this in mind, we recommend setting up your main page so that it directly communicates with your primary audience. You can do this by sectioning off your page into blocks that contain important information. For example, maybe a products or services block with a bulleted list. Another block with an About Us that is only a few sentences. Maybe another block with either a testimonial or a bulleted list of why they should use you. Lastly, some sort of clean use of images that reflect what you offer.

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If I had a penny for every time I heard the phrase “what do I need a website for” from a small business owner, I’d probably have enough money to buy a gallon of gas (unleaded, of course). I have always managed to present some unrehearsed talking points in support of the importance of online presence, almost never for the sake of business for my company, but for the sake of reason.

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