There is little web developers can do to get high rankings in search engines because most rankings are because of backlinks to your site, however we can better the possibility by utilizing fundamental rules that make more pages of your website indexed.

We develop in a framework called CakePHP.  It is getting very popular in the web development world.  However, CakePHP is simply what it is set out to be which is a framework and not a CMS or anything of that nature.  It is a framework that gives you a structured way to develop web applications and gives you handy tools to speed up the process.

Because of this, there is of course no SEO features built into its core.  However, with the number of SEO companies that are pushing our clients to implementing very important “SEO-Friendly” items, we have set out to make this a feature that is with every CakePHP application we develop.
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Not getting the best results in Google, Yahoo, and other search engines? Finding it hard to compete for traffic on the web? You should look into Google Adwords (http://adwords.google.com).

Google Adwords is a Google application that allows you to create marketing campaigns that will allow you to be found via their “Sponsors” section to the right of the regular search engine results. Basically, you create an ad that has a title, description, and a link to your site…you then place bids on keywords. For example, Loadsys would bid on “Chicago Web Design”. You place bids on a per click basis for these keywords. Scared of getting too many clicks above your budget? Google allows you to set daily limits on your campaigns.

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